Sorting PMD has now become so normal that we sometimes forget how important our daily sorting efforts actually are. Fost Plus is launching a new campaign to honour the ‘everyday heroes’
We think sorting PMD is the most natural thing in the world. We've been doing it for so long, every day, that we don't even think about it anymore. It is now one of the simplest things we can do for the environment. So its importance should not be underestimated. It is the start of the whole logistic packaging recycling chain managed by Fost Plus, with the blue bag as the cornerstone.
Normal is becoming special again
Simple and convenient
The campaign also turns the spotlight on the blue PMD bag – something else that we find perfectly normal after nearly 30 years. We see this as a ‘bag with a private chauffeur’ and a ‘bag with a collection service’, among other things.
The campaign adopts a positive approach with a dose of typical Belgian absurdity. It was launched at the start of April and can be seen on various channels: in cinemas and on television, on posters in the street and of course on social media.
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