The Click exceeds 60,000 users, accounting for 350,000 pieces of litter avoided
The Click, the Fost Plus project designed to combat litter, reached cruising speed in 2022. The number of users increased sixfold between January and December. In addition, more and more companies are doing their bit by integrating the Click into their Corporate Social Responsibility strategy.
The Click was launched in 2021 as a reward mechanism in the fight against litter. By rewarding the correct behaviour – throwing your own waste and litter you have picked up into the bin – a change in mindset is gradually being achieved. Paying extra attention to the litter bins, among other things with more striking signs or fun decoration, also ensures that more waste ends up in the right place. Clicking – scanning your own waste and litter picked up and thereby earning virtual points – is now possible all over Belgium. Moreover, in the partner towns, cities and communes, rubbish from public bins is presorted so that the PMD can be recycled. After all, 20% of the contents of a street litter bin consists of perfectly recyclable materials.